The Fujifilm X100S review - a new mistress or just a one night stand?

The Fujifilm X100S review - a new mistress or just a one night stand?

You might already have read a dozen other reviews about this camera. You probably know all about the pixels, the buttons, the bells and all of the plenty and many whistles. So I thought I'd skip most of that, and talk about what I believe is important in all this; the creative side of picturemaking and the joy of photography. I'll try to share some of my thoughts on what kind of creative tool the X100S is, what it can do for you, and maybe what it will do to you. I'll also throw in some pictures from the last couple of months that I've spent with this camera. Some of these are JPGs straight out of camera, others are raw files that have a little bit of tweaking, and one or two have been tweaked more and processed in Photoshop and Nik Silver Efex Pro. And the pictures are clickable to view them a bit larger.

"Let the feast begin!"

A special little tool

Let me start by saying that the the Fujifilm X100S is not a camera
for everyone. It's not a camera you run out and buy if you need an compact allrounder doing all the legwork for you. Like a camera for the typical family holiday, where you can stay in the same spot without moving your feet, and make one shot of the whole of St Peter's Square, and on the next you grab a closeup of the Papal Jewels up on the balcony. No not those Jewels, I'm talking about the Jewels on the Papal Tiara.

"National Treasure"

It's not the right camera either if all you're interested in is shooting snapshots of your Friday nights beer out on the town. This is a special little tool designed for those who want and need more than that.

Picking it up

The X100S is not a small compact. But compared to the DSLRs or medium format cameras that I'm used to, it's very small.


Not a friday nights beer, but
some empty martini glasses will do...

Once you pick it up you instantly get a feeling of quality. The same quality feeling you get by looking at it. This is a really beautifully designed camera, with its retro looks, buttons and wheels.

I kind of feel like a pervert saying this, but I really like to touch this camera. It almost feels like getting out of the closet saying it, but now it's said and out there...

It's a camera that obviously targets itself to users appreciating quality. The camera is heavy but light if you know what I mean. Feels extremely solid, and you can tell it's built to last.

Dials and controls

I really love the wheels and ring for setting shutter speed and aperture. Reminds me of the good ol'days, and the good ol'cameras. Having mechanical wheels and rings like on the X100S for setting shutter speed and aperture, reminds me somehow of the roots of photography. The essence. The time when you had to have some basic understanding of the camera and photography itself, and people actually knew how and why the shutter speed and aperture actually affected the visuals of your pictures.

Real photography to me has nothing to do with some of the latest cameras that are supposed to be so "intelligent" that they start shooting even before you press the shutter release, then shoot a series of pictures, and the camera decides (or actually the engineers in Japan decides) which pictures are the good ones. I'll be the judge of that, thank you very much! Things like that has nothing to do with picture making. That's pure laziness. Buy a doggy-cam instead and get surprised and maybe entertained.

The X100S on the other hand has everything to do with picture making. Don't get me wrong, you can put this baby on full auto and live happily ever after. But the fun part with this little beauty is that it makes you want to understand more about photography.

The X100S is like the little good-guy sitting on your shoulder supporting you, cheering on you, and telling you that you'll come back with some great pictures!

Technical quality

Lots of detail, and great rendering of fine lines and structures.

As a working pro, I use to cameras that deliver high quality files. I've been spoiled by the extremely high technical file quality from the digital medium format cameras from Hasselblad, the best of the Nikons and others. So how does the tiny Fuji compare?

Well lets just say that I've been flabbergasted by the X100S picture quality on several occasions the last few weeks. Even when compared to these beforementioned cameras. And to make myself crystal clear; it is of course the technical picture quality I'm talking about. Not the quality of the photos. Some might wonder what the hell I'm talking about here... Let's just say that I'm sick and tired of reading about how this and that camera takes such good photos.

One example. Recently I read the Facebook comments from the X100S review Fstoppers published. I gave up counting how many people made comments saying something like "My Canon takes much better photos than the Fuji". Let's make one thing clear. There is no such thing as a camera that takes good photos. Taking good photos is up to the person behind the camera. Now read that sentence 10 times over if you didn't get the point.


The fact is you can take crappy photos with any camera, no matter how expensive it is. Believe me, it's very easy taking a crap photo with a $60.000 Hasselblad or Phase One. I've done that on more than one occasion... Great photos can be taken with something like a shoebox with a tiny hole and some film in it, and still make it into the history books.

But sadly, lots of people are so hung up on the "my camera takes better photos than your camera" debate, that they seem to miss the whole point of picture making. So I repeat; the camera doesn't take good or bad photos. We - as photographers - do that. The gear is just a tool.

By all means, there is a difference in technical file quality between cameras of course, but that is something completely different. I'd rather hang an interesting photo with low technical quality on my wall, than a dead boring big f'ing yawn of a photo that has nothing else to offer but sharp and perfect pixels.

But to get back on track again, yes, the Fujifilm X100S delivers outstanding technical files. So does a lot of other cameras. But the X100S delivers something more.

Creative quality

"Losing your head..."

And this is where things are getting interesting. Haven't heard of creative quality you say?! Well, too me, this is just as important as technical quality, if not more. The reason for this is that now - in the year of 2013 - the level of technical quality on any camera is generally very good. Heck, even cellphones deliver files with pretty good technical quality these days. So what is this thing I call creative quality then? Well it is several things actually. Too me, some cameras actually inspires you as a photographer (read more about that in another blogpost by clicking here), and the X100S is definetely up there with the best of them!

"In da hood..."

First of all, the X100S has got plenty of charm. More charm than anyone else actually. A charm that is hard to define, but it definetely is there. It's not just about the looks and the build quality of the "box" itself, it's more that this beauty actually makes you feel good and gives you confidence. And confidence is important if you want to get better at making pictures. So in many ways it's a camera that helps you be a better photographer. Yeah, that little good-guy on the shoulder. And one of the reasons it does this is because it makes you think about what you do, without getting in the way.

The X100S is a camera that you really want to carry with you at all times. I own other small compact cameras as well, and none of these inspire me and makes me want to carry them around. Not one of them. They're just cameras. But the X100S does. And having a camera available at all times surely helps you become a better photographer. Because the best thing for getting better at making pictures, is actually by doing it. Practice, practice and then practice some more. Not just reading about how to take better pictures, or listening to other people talk about it. But actually doing it yourself! You won't get better at running by reading about it, and you won't get better at doing pushups by listening to others talk about it. You get better at those things by doing, practicing and repeating that over and over again. Getting better a little bit at the time. Same thing with photography. And for me, the X100S is a camera that can follow me all day, all year round, giving me the opportunity to practice - anytime and everywhere. And yes, even as a working photographer I need to practice. Develop my visual skills. Get better. Get more creative. Learn new things. Experiment. See things differently. And having a camera like the X100S with its tremendous picture quality in a small and posh looking outfit, that's just so cool!! If I used my Nikon D3s/D3x with a 35mm 24/7/365 I'd also have a chiropractor following me 24/7/365... Ouch...

"Is this seat occupied?"



The X100S is a small inspirational box that just makes you wanna go out and create. It doesn't make you wanna sit inside and do research about how to shoot. This camera makes you wanna go out and do it! Make pictures. Not just take. Shoot. Enjoy. Get better. More creative. Be inspired. Come up with new ideas. Have fun. Create. And enjoy. Yes, it's true! The X100S makes me wanna do all those things. I can't really think of any other camera that does that to me. Simple as that...! The X100S is like the voice that tells me to ignore all the so called rules of what to do and what not to do. Screw the rules! The X100S is like the genuine kick in the butt saying "Hey man, get out there and shoot some good stuff!" A key element to getting better I think...

The lens

So what about the lens? Well, the only technical stuff I'm gonna say about it is that it's a 23mm fixed lens that equals a 35mm on a full frame. And the important part of that sentence is the fact that it is a fixed lens. Not a zoom. And why is that important? Well, first of all, without a zoom you cannot zoom...! And the good thing about that is that you have to use your feet and move instead. Yes! The X100S is a camera that forces you to move around to get good pictures! And when you have to move, you have to think and consider. Instead of beeing able to zoom in and out until you're happy, you have to move around your subject until you're happy. And believe me, that can do wonders for your compositional skills. No more lazy zooming. Get moving!

Travelling light

Another good part about this beeing a fixed lens camera, is that you don't really need to carry more stuff to use this camera and start shooting. Except perhaps a small flash. But that's okay. Carrying more and more stuff has sadly become one of the worst diseases in the world of photography.... On one of my many workshop classes there was this guy. He had the biggest camera bag I've ever seen, full of lenses, a couple of cameras, a fancy carbon fibre tripod and everything you could wish for and then some. At the beginning of the workshop he introduced himself to the class, and finished his introduction off by saying that he didn't take any good pictures. At all! But, he had found out why. Hey hey! There's nothing better than someone who has found the solution to his problems. And the reason he said, was that he lacked an extreme wide angle lens, but he was going to buy one... Sigh... Aren't we all like that from time to time. We think we can buy ourself into better photographers by simply filling up our bags with more and heavier kit. In reality; we can't...

The good thing is that at the end of the workshop, that same guy came up to me, thanked me, and said that the whole weekend had been an eye opener to him. He had decided he would sell most of his kit, keep one camera, two or three lenses, and learn how to use them and how to shoot and make better pictures. And the X100S has been an eye opener to me. I want a lighter kit bag. I want a more mobile solution to my photography. But I don't want to sacrifice quality. I'm the first to admit I've been a heavy kit-bag-lover myself... And in many ways, I feel the X100S is kind of the right treatment against this "the hunt for heavier camera bags" disease. So this little retro baby is just what the doctor ordered!

Practical use and Shooting

I just love to walk around with the X100S shooting all those kind of pictures that I don't shoot professionally for a living. For one thing, I've come to love the game of street photography. I don't perform professionally in that genre, but use it as a tremendous source of inspiration for the rest of my work. 

"Looking for Joe..."

"Just looking..."

"Definetely looking!"

And when shooting on the streets, I just love the 1:1 display and shooting mode on the X100S, complete with guidelines for a square composition. I've always had this thing for square cameras like the old manual Hasselblads. Just love those! Sadly I sold mine some years ago. Really miss it. I think the square format is a difficult format to compose a picture within, but it's just so fantastic when you get the composition right. And it's so great that you can shoot square with the X100S, and get a square cropped JPG, but a rawfile that is still full size so you can change the crop afterwards in Lightroom or ACR.

"The couple"

"Han Solo and the Trio"

"The caring couple"

I usually shoot both in both raw and black & white JPGs, and I've made some fine tuning to the JPG settings in camera for sharpening, highlights, shadows etc. The nice thing about shooting like this, is that the screen on the camera back shows the world in black & white. And that helps me to think in black & white. Seeing a b&w on the screen makes it so much easier to visualize the final results, because the colors don't get in the way when working. Color and black and white is just two different worlds. And shooting raw + JPG means I still have the raw files for more tweaking afterwards, or if I decide to go color instead. I'm still experimenting with different settings and custom setups, and maybe I'll do a blogpost later on about what I've learned and have come to like.

I've not decided yet if I prefer the optical viewfinder or the screen on the back. I kind of like both. The screen is nice when you are shooting but don't want people around you noticing. On the other hand, the camera is so small and inconspicuous, that few people notice anyway. Like my wife said the first time I hung the X100S over my shoulder; "You look like a tourist..."

I've read several people complaining that the camera can be difficult to wake up after going to sleep, and that this can be a bit annoying when you're out shooting. I noticed the same thing myself the first couple of days, but after some experimentation, I found that if you half press the shutter release button and keep holding it a second or so, the camera wakes up every time. So it hasn't been an issue for me at all after that.

I'd love a good one hand strap, and probably will try finding one, since I often walk the streets and shoot one handed. Carrying, handling and shooting one handed with the X100S is just so much fun with this little gem.



I've experimented a little bit with the custom settings, and have one (C1) for daily usage with raw files and JPGs in black and white, one custom setting (C2) for the same but the JPGs in color, and one (C3) for use with flash.

I never, ever use auto ISO on any of my other cameras. Not even the compacts. Never have, and never will. So I thought until I got my hands on the X100S... But on the X100S, I just love it! For that daily setting (C1), I even let is go as high as ISO 6400, and I find the quality to be more than satisfactory even at the highest ISO.

Letting the ISO move freely between 200 and 6400 allows me to shoot all day and all night. And it have to get pretty dark before it maxes out at 6400 and drops the shutter speed slower than the limit that I usually have somewhere between 1/60 and 1/125 of a second. Usually the last. At least when I don't want any movement blurring in my pictures. But that said, I also happen to love movement blur, and it's a great way of adding another dimension to pictures and storytelling.

And capturing night shots makes for some really beautiful colors. The tones and the colors in the sky, the gradations. Simply beautiful. The three shots here where shot when it was quite dark, and they're straight out of camera basically. One of them just cropped slightly. I must say the X100S solves the white balance problems extremely well. I call it problems, because other cameras often struggle. But the X100S gets its very right very often.

The Auto Focus

Like I said, this isn't a pixel peeping tech review. But I have to

"Walk the line"

mention a word or three about some slightly tech related stuff. Like the AF... The AF has been hailed to Biblical proportions on the web. I have to admit it wasn't immediately my new best friend. To be honest I struggled a bit. Not on everyday and ordinary subjects, but on subjects close to the camera. I'm not talking macro stuff, but subjects about 30-50 cm from the lens.

One example. I tried an overhead kind of close up shot of my little daughter in her bed. Camera about 30-50 cm above her, and shooting straight down on her. Good light and good contrast. Smooth baby skin and dark hair against creamy white pilllow. I tried that shot with everything from AF-S, AF-C and Manual. Tried all the different sizes with the AF point. Focusing with the separate AF button. Changed the lights. More light. Less light. Good light. Bad light. Varied the camera height slightly. Still very difficult shot. The screen on the back of the cam could just as well have read "Please just go away and leave me alone..."
Getting to know how the focus system works is important on any camera. But I still feel that the overhead-newborn-shot is a difficult one. But I'm getting there. One odd thing is that the Fujifilm X20 nails that exact same shot every time (more on the Fujifilm X20 in a future blogpost). So I have worked and worked and kept on working with the AF. It's almost been like a game of dating, trying to get that extra special girl to fall madly in love with you. And even if we're not married yet, at least it feels like we've reached first and second base. The AF and me that is.

Going manual



"Going in!"

Capturing the streetlife in Oslo with the 1:1 crop mode.

One thing I love, and something I think is a stroke of pure genius from the guys at Fuji, has to do with the manual focus. When using manual focus, you have an option that can be turned on in the menus, so that when you start turning the manual focus ring, the camera automatically zooms into the area where the auto focus rectangle on the screen is placed. Together with the highlight peek option turned on, it makes for some really quick and precise manual focus techniques out on the street. 
I prefer having the focus rectangle located slightly above the middle and to the right or left, to compose within the rule of thirds. Then it's real fast framing the subject within the rectangle, and as soon as I start moving the focus ring - bang - it zooms in up close so I can fine tune the focus. Touching the shutter release zooms back out and - bang - it's (hopefully) a keeper. Pure genius!

And I often use the AF-L button on the back for auto focus, so the focus is separated from the release button. Great way of shooting! Used it all the time on my medium format digital Hasselblad.



What kind of tool is it?

So, the big question... Would I use the X100S on my commercial assignments as a photographer? The answer to that is "Hell yes!" and "Well, no...". It really depends on the assignment, and if the 35mm look fits the look I'm after. I have used it as camera number two on several commercial assignments during the last two months, and it performs very well. On some jobs I would have no problem upgrading it to number one. Number one and number two. Can't help but get that SPECTRE feeling (James Bond fyi...).

I shot a national advertising campaign for a big car manufacturer, and managed to pull off a few shots with the X100S after I had figured out how to trigger my Pocket Wizard and studio flashes with it (my fault, not the X100S...). Hadn't it been for the fact that I had to shoot the whole job tethered into Lightroom since the ad agency wanted to pick out the shots as we went along, I might have made more of an effort to shoot with the X100S. And maybe sneaked in a few shots from it in the final delivery. I wonder if anyone would have noticed... Probably not.


Unedited fashion shot
(JPG) straight out of camera.

I also used it on an editorial fashion shoot recently. The thing is, the 23mm/35mm lens wasn't what I wanted for the look of that job. Shooting 1/2 to 1/3 model close-ups for fashion covers with a 35mm lens isn't always the most flattering when it comes to perspective and distorsion. I prefer at least 50mm or 85mm for that. But I shot quite a few shots of the garments used, and among those where some knitwear stuff. I must say that after looking at the rawfiles, the rendering of texture, fine detail and color in those cotton threads where just jaw dropping....!

I also shot a fashion catalogue the other day, and used the X100S as a second camera, and can't say anything other than that I'm impressed. Again. See the photograph here of the model in the stairs. JPG straight out of camera, with no editing. Think is was shot with the Pro Neg Hi setting for the JPG files. For catalogue use I would choose the raw fle and do some tweaking and retouching of course. But I have to say that the skin tones are extremely pleasant from the X100S.

Other situations I could see myself using the X100S in, would be environmental portraits for both commercial and editorial use. You might have read David Hobby's Strobist blog, and seen that speedlights together with the leaf shutter on this camera opens up a whole new world of possibilities. Suddenly the tiny speedlight becomes a powerful flashhead, and that makes for some really light camera and lighting kit on location. Haven't tried it out myself yet, but definetely will when I get a chance to. Hope I'll get a chance to play with that this summer. Fighting the Norwegian sun with some speedlights. Fun!

Knitwear fashion editorial. Beautiful skin tones.
Raw file slightly tweaked in ACR, but no retouching.

Landscapes and travel is two other areas of photography that I shoot mainly for personal satisfaction, although the occassional image finds it way into print in magazines or on a wall somewhere. The X100S would definetely fit these two areas well for me.

Listen to the Silence

One thing I haven't mentioned yet, is just how quiet the X100S is. In general that's a great thing, but when shooting fashion, it can actually throw the model off a bit. Models often strike a new pose after hearing the click of the camera, knowing that the photographer have taken his/her shot. Not having the camera sound to go by, can actually be a problem for the model. I usually don't like turning on fake camera sounds, but luckily the X100S "fake" sounds isn't tacky. In fact they sound ok. Three classic shutter sounds. No moos, honks or burps here. Thank god for that!

"The Stance"

"Rolling"

Who is the X100S for?

I started by saying that this camera isn't for everyone. So who is it for then you might ask? This is definetely a camera for those more interested in picture making than picture taking. And to explain what I mean about that, lets make a jump from the world of photography to the world of cars and make some comparisons. The X100S is not the car you drive just because you need to get from A to B to C to D, like you do with your typical Toyota or Mazda to work and back again. This is the car you really want to drive. This is the car you need to drive. This is the car you can't help but drive. It's the car that just begs to be driven.

Or for the beer lovers among us. This camera is not the beer you gulp down by the pool side in Greece just because it's hot and sunny, and you need to quench your thirst quickly. This camera is the beer you sit down to really enjoy with good friends because you're in love with beer. This is the wonderfully complex Stout, exciting and rich Porter, or the magical and mystical Ale that you take your time to enjoy. The quality beer you don't gulp down like it's a shot, but the beer you drink slowly to really enjoy its many flavours and nuances. And the X100S is the camera for those who enjoy! By all means, it is not the perfect camera. It has its oddities and quirks, but it is a camera for those who really enjoy!

Upgradable kit

After discovering the X series of cameras, I've done some research. And I've come to learn that Fujifilm is a company that actually listens to its customers, and they seem to appreciate feedback and suggestions from their users. And after nearly 20 years as a professional photographer, I think they're the only company that actually does this. And they're good at it! Listening to its customer base, taking in suggestions and feedback when designing new gear, and also giving existing owners new and improved camera functionality through regular firmware updates. Now that's something! Don't know of any other camera manufacturer that does that.

Let me take one example. I'm a Nikon user. A pretty happy and satisfied Nikon user most of the time, and a so calles NPS (Nikon Professional Services) member. I have tons of very expensive Nikon gear. When I invested in more than an average amount of Nikon SB-900 speedlights, one of the things I fell for, was Nikons sweet talk that they now could fix bugs and deliver new and improved functionality through firmware upgrades for this unit. And now, a few years in. How many actual improvements have Nikon released for the SB-900? How much new functionality have they delivered? Zip. Zero. Nothing. Nada. Even the one thing that could have easily been fixed one way or the other, the infamous heating issue, only resulted in Nikon releasing the SB-910 instead. Firmware upgrades my a$$.... Same with their cameras. I've suggested several tweaks and improvements for many of their cameras (D200, D700, D3s and D3x) during the last 6-7 years, and I know of others that have suggested the same things. Lots of these functions could easily have been incorporated in existing cameras, but not one of them seem to have been listened to. A few of them actualy exists in the X100S just to mention that... Big disappointment from a big company... Fujifilm on the other hand, seem to read blogs, talk to customers, and really listen to what they are saying. And they have come out with a bunch of tweaks and new functionality through firmware.

How about improvements?

So, talking about improvements. After having used the X100S out in the field for a couple of months, shot quite a few thousand shots both for fun, personal projects and on commercial assignments, I've found very much to love! But I've also found a few things that I feel can be improved upon in the future.

Improvement 1 - A lens hood

The first thing is that you really do want and need a lens hood, and that's hard to fix through a firmware upgrade, so please Fuji, just include it. A camera as cool and sexy as this little beauty, really needs to come with a sexy looking lens hood included in the price without having to buy one seperately. A good lens hood will do wonders when shooting into the light. By all means, sometimes I really want that washed out warm look you get from not using a lens hood, but overall I prefer to have one on. A lens hood will also protect the lens a little bit from scratches and fingermarks. Like on my working cameras, I prefer more and more to use a lens hood instead of UV filters (the filters I use are quality filters from Heliopan and B&W). But no piece of glass you put in front of your lens will add to the image quality. It's one more layer of glass the light has to pass through, and no matter how good that glass is, it still is that one more layer of glass... I am of course talking about clear filters that are used for protection, not filters that have a dedicated function like polarizers or graduated neutral density filters for darkening the sky (or foreground).

Improvement 2 - The battery life

The battery life could be better, so buy and carry a couple of spares. But to be fair about the battery, it is a very small battery running a complex piece of machinery, so maybe longer battery life is a bit too much to ask for. Even so, I hope Fujifilm will look in every nook and cranny of the firmware to see if they can reprogram and optimize battery usage a little bit more. Everything would help actually.

Improvement 3 - The battery indicator

And speaking of reprogramming. One thing more important than battery life (because you can always buy and carry a couple of spares, so problem solved), is the battery indicator. The indicator goes from full to 3/4 like you would expect, but drops from 3/4 to flat out empty way too fast. On one shot it reads 3/4, and on the next you just see some red blinking as the camera shuts down. Let's just say that I've missed a few shots because of that... So I hope the battery meter can be improved upon in a future firmware update.

Improvement 4 - Screen blackout

This one I believe could help improve battery life. I love walking around with the camera turned on to be ready at all times. One thing that of course adds dramatically to the battery drainage, is the screen on the back staying on and showing a live view of what the lens sees until the camera goes to sleep. How about adding a "screen blackout" function that could be programmed to the Fn button?! One press at this and hey presto, the screen would go black (turn off) without the camera entering sleep mode.

Improvement 5 - The menus

Not very important this one, but nevertheless, I really hope Fujifilm does a little spring cleaning on the menu structure. It just seems a little too disorganized and illogical for my taste. Menu items that obviously belong together, are located different places in the menus. Not a big thing, but hope they'll do something about it, and clean it up a little.

And one other thing when talking about improvements; I recently read that Fujifilm and Panasonic have paired up and produced a new organic sensor with exceptionally high dynamic range, surpassing everything else on the market. That is so cool, and I can't wait to see the first camera with this new sensor technology hit the market! I can just hear the folks at Fujifilm in their offices cheering "Let's get ready to rumble..."!!

"Looking down"

So how about my camera future?

As of now I would call her (the X100S that is) my mistress. Yeah, that's right! She not just a one night stand, she's a regular! We're not married yet, since the camera I have in my hands as I'm writing this (remember, I just loooove to touch it...) sadly belongs to someone else.... I'm not saying I would throw away my other kit and start shooting all my commercial work on an X100S alone. That's not possible. Unfortunately... But gimme an X100S and a Fujifilm X-Pro1 with and some good lenses, and the story could change completely.

A perfect setup for me would be a Fujifilm X100S (for personal and commercial work), and an X-Pro1 with the XF14mm f/2.8, the 18mm f/2, the upcoming XF56mm f/1.2 (ooohhh this thing sounds tempting!), the XF60mm f/2.4 makro, and the XF55-200mm f/3.5 - 4.8 zoom 35mm f/1.4. Throw in an X20 for family use and personal photos, and we're talking about a complete setup that would rock'n'roll my photographic world!



"I'm outta here..."

But when talking about the X100S alone, I'm confident that this little gem of a camera will make me a better professional photographer, and also make me more passionate about photography. Because to me this camera is pure inspiration, and pure passion. And passion and inspiration is two of the most important keywords in the world of photography!
The X100S is something that could be glued to my body, and I'd be happy about it. I really want to have this camera with me at all times, to be ready for all those moments and pictures I usually never get the chance to capture. I believe that integrating the shooting more an more into my daily life will gradually make me an even better photographer. But sadly, I've only borrowed the X100S from the kind folks at Fujifilm Nordic, and I honestly don't know what I'll do (except cry...) when they want it back. Maybe I will glue it onto my body. Now where's that tube of super glue...........